Everything you need to know about how OTM works, what campaigns cost, and what actually makes marketing produce results.
Questions & Answers
Everything you want to know.
About Campaigns
A campaign is a coordinated set of marketing activities all tied to one strategic objective and one creative message. Most businesses buy disconnected services, a video here, some social posts there. A campaign means everything works together toward the same goal, builds momentum over time, and produces measurable outcomes rather than just deliverables.
We build five types: Brand Awareness, Launch, Growth, Event, and Rebrand campaigns. Each is designed around a specific business objective. Not sure which one you need? Take our 5-question quiz on the homepage to find out.
Most agencies sell services. We build campaigns. Strategy and execution live in the same team. Every tactic we recommend serves the campaign objective, nothing is added because it looks impressive or pads the invoice. We also push back when something won't move the needle, which is rarer than it should be.
Pricing & Timeline
Campaigns start at $7,500 CAD. Investment scales based on campaign scope, objective, and what it takes to actually move the needle for your business. Every campaign is custom scoped after a brief discovery call, no surprises and no hidden fees.
Most campaigns run 3 to 5 weeks from the strategy session to delivery. We set a clear timeline before confirming anything so you know exactly what to expect and when.
It depends on the campaign type. A launch campaign can generate demand before you even open. A brand awareness campaign builds over 60 to 90 days. We set clear expectations on timeline and outcome criteria before we start.
Working With OTM
Yes. We work with businesses across North America including the United States and Canada. Location is not a barrier. We have delivered campaigns for brands coast to coast. US clients benefit from invoicing in CAD, which often represents a cost advantage given exchange rates.
We work with any business that is serious about growth and ready to invest in a real campaign. We have worked with funded startups, national nonprofits, hospitality brands, health and wellness companies, and professional services firms. We do not work well with businesses looking for the cheapest option or those without a clear objective in mind.
You fill out a short form that takes 5 minutes. We review it and respond within 24 hours. If we think we can help, we schedule a 30-minute discovery call to scope the campaign. You receive a proposal within 48 hours of the call. Most campaigns are in production within a week of the proposal being accepted.
Still have questions?
The fastest answer is a 30-minute call.
Tell us your objective and we will scope the campaign. No obligation.